Introducing the DAS collections. DAS which stands for Datta, Abba and Suwaieya, shows an influence from all different styles of Abayas worn across the Gulf region, is a luxury fashion label launched by two Emirati sisters in 2008 which aims to bring a twist and an edge to traditional Abaya styles.

Fueled by a passion for design and an aim to maintain tradition, the brand new collection brings together the three dimensions of the DAS brand: The Daffa traditionally made of wool and the Suwaieya being more decorative, it is this fusion of trends that makes DAS the unique brand that it is. Calling on heritage references, the DAS woman is modern with designs that are relevant yet respectful of the sisters’ culture combining shape with texture and intricate detail, embracing the transformation of the Abaya today, introducing colour and details never seen before in classic Abaya styles.The feminine styles of each design have also become favoured by many fashion publications, having been featured within the pages of Harper’s Bazaar and Tatler. The collection is now currently available at the Harrods store in London, as well as the DAS boutique in Dubai – check out the official DAS website for more images of the collections.